Build Wealth. Gain Freedom.

Live Fully.

I help people create financial freedom with purpose—so they can stop just making a living and start truly living life.

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About Me

My journey to becoming a Financial Life Coach wasn't planned—it was born out of a personal crisis.

For years, I thrived in the corporate world as a financial consultant and Division Director. I had the money, status, and recognition. But behind the success was burnout, long nights, and a nagging question:

"Is this really the life I want to live?"

At 36, I felt trapped in golden handcuffs. I wanted freedom, family time, and the ability to spend a few months each year somewhere warm—surrounded by sun, sand, and palm trees—far away from Canada’s harsh winters.

Now, as a Financial Life Coach, I combine my background as a Certified Financial Planner, active investor, multi-business owner, and coach to help people align money with meaning.

My Book – Undiscovered Riches

"You can't save your way to wealth. Cash is not king. Cash flow is king." – Coach Roel

Undiscovered Riches is my guide to breaking free from society's myths about money. Inside, you'll learn:

✔ Why trading time for money is just the beginning

✔ How to see debt in a whole new way

✔ Why equity doesn't define your financial security

✔ How to live richly—without waiting to be a millionaire

What is Financial Life Coaching?

Most financial advisors focus on money. Most life coaches focus on motivation.

I do both.

Time

More freedom to do what matters

Income

Growing and diversifying your cash flow

Mobility

Designing a life on your own terms

How Coaching Works

30-Minute Free

"Discovery Session"

Custom coaching strategy & financial assessment

Weekly one-on-one or group coaching calls

Action steps to keep you moving forward

Coaching isn't about telling you what to do—it's about asking the right questions so

you discover your own path, backed by a financial plan that works.

Coaching Testimonials

Tracy M.

"My experience with the coaching with Roel Sarmago was invaluable! I was provided with direction and guidance to help get me started with my real estate investing business. I know I would not have progressed as quickly or efficiently without Roel."

Kathy W.

“Roel is not only highly knowledgeable about real estate investing and property management, but also a great mentor. He taught us essential skills in acquiring profitable investment properties–from sourcing and property analysis to due diligence and closing.”

Colin K.

“It took me abou 13 weeks for me to realize what Roel had been saying for the start… find money… lol! I’m a slow learner (and not the greatest writer), HOWEVER, I hit my goals, and with Roel’s guidance, I have made some great strides in only a year.”

Ready to Redesign Your Life?

Life is too short to stay stuck in golden handcuffs.

Clarify your goals

Build your financial

escape plan

Gain the freedom to live life

on your terms

Coach Roel

Financial Life Coaching

© 2025 Coach Roel. All rights reserved.